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Как выкручиваются сингапурские авиалинии: Из самолета в ресторан

Как выкручиваются сингапурские авиалинии: Из самолета в ресторан

Когда разразилась пандемия, закрылись не только рестораны, кинотеатры и непродовольственные магазины, авиакомпаниям тоже пришлось несладко. Границы закрылись, да и количество внутренних рейсов значительно сократилось. Чтобы «оставаться на плаву», некоторые авиакомпании подошли к решению проблемы творчески. Например, Singapore Airlines на два уик-энда превратила два своих самолета в рестораны. На эти фуд-рейсы билеты раскупили за 30 минут.
Все мы знаем о еде, которую подают в самолетах, она не всегда бывает качественной. Однако о полетах Singapore Airlines ходят легенды. Travel + Leisure вот уже двадцать пять лет называет их лучшей международной авиакомпанией, ведь блюда для пассажиров всех классов готовят лучшие шеф-повара. Неудивительно, что их поклонники, соскучившиеся по перелетам, готовы платить за изысканный обед, оставаясь на земле.
Клиентам предоставили возможность покупать билеты в разные классы. Стоимость билета с питанием для пассажиров первого класса составила $474, а эконом-класса - всего $39. В воздушном ресторане соблюдены правила социального дистанцирования, поэтому общее количество проданных на один рейс билетов составило 471, что вдвое меньше обычного.

Это не первый эксперимент сингапурских авиалиний. В конце сентября для пассажиров первого и бизнес-классов они выпустили комплекты из продуктов питания с доставкой на дом, их стоимость варьировалась от $308 до $479. К продуктам прилагались инструкция по приготовлению блюд и персональный плейлист. Также можно было приобрести посуду, в которой обычно подают еду на борту самолетов и нанять шеф-повара для приготовления и подачи блюд.

Безусловно, таким образом авиакомпания никак не покроет многомиллионные убытки, однако это поможет ей оставаться на связи со своими клиентами и не потерять их доверие.
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